What We Watch puts YouTube’s most popular videos on a map

Gigaom

This is fascinating: What We Watch, a new project of the MIT Center for Civic Media, visualizes the way popular YouTube (s GOOG) videos spread around the globe. The site’s map lists the ten most popular videos in dozens of countries, and then goes on to show where else in the world people have a similar taste in YouTube.

The results are often surprising. Who would have guessed, for example, that YouTube viewing habits in the U.S. are more similar to what people are watching in the Netherlands than in the U.K. or even in Canada? And who knew that India’s YouTube viewing is most closely related to Saudi Arabia?

What We Watch also shows which videos are unique to a country, meaning that they’re popular in one country but pretty much nowhere else in the world. One example: This pretty adorable Cheerios ad didn’t really catch on…

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