Smart hardware is here to stay (in NYC)

Atmel | Bits & Pieces

Tomorrow Lab, an intelligent hardware design firm located on 32nd Street in Manhattan, is part of a wave of smart hardware designers in the New York City area.

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“Whenever we get a product to design, we basically tear out everything that’s been done to it so far,” Ted Ullrich, founder and partner of Tomorrow Lab told Jonathan Blum of Crain’s New York Business. “We strip back the ideas to help uncover the ‘strong why’ behind the product.”

New cheap prototyping tools, like the Atmel-powered 3D desktop printer from Brooklyn’s MakerBot and open-source electronics development tools such as Arduino are helping to facilitate the current wave of smart hardware design. In fact, the new methods of design have even prompted some observers to suggest that New York’s deep design talent pool now gives it a major leg up in terms of innovation.

“What a new generation of low-cost…

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