The apple case

Branding for business

What caught my attention in the last keynote from apple was not the amazing and redesigned mac, but their approach to their customers.
They are not anymore claiming that they are the best product company in the market. They focus on the relationship with their customers.
And I think it’s a wise move. With the latest releases from Google and Samsung, they are not the top of the top product company that they were in the early 2000′.
I don’t want to be taken wrong, I love apple products, they have that “apple” design that looks really good. They are classy, but modern at the same time. You can look cool with your iDevice whether you are a teenager or a CEO of a big company. But lets be honest, apple is not leading the tech race anymore. They are superb products, but not as innovative as they were.

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